Bernina University – Jax to the Max

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I had a 3 flight journey to Jacksonville, Florida from Aberdeen – Manchester – JFK New York, arriving at the hotel just before midnight. All went fairly smoothly despite my trans-Atlantic seat neighbour man-spreading, gripping the seat arms and trying to persuade me to love Jesus. Clearing passport control and customs took forever at JFK, possibly even longer than I have experienced at Paris Charles de Gaulle!

We had an early start on Monday morning at the opening launch of Bernina University. It was a huge event with hundreds of dealers and educators from Bernina of America. There was a lot of razzmatazz loud music and disco lights, followed by announcements of forthcoming new Bernina machines and accessories. I was surprised to see a large contingent of Mennonite attendees who had travelled from Pennsylvania by bus. Apparently, they are among the most successful dealers of Bernina sewing machines in the whole of the USA.

Classes started later that day and continued through to Thursday. It was a tremendous opportunity to take lectures and hands-on classes ranging from technical training, getting to grips with Qmatic and using social media to promote business. There was the opportunity to meet with Bernina brand ambassadors and teachers such as Christa Watson and Tula Pink. It was a very busy time and with the chilly air-con, easy to forget that there was hot weather outside. The hotel was situated downtown which really means within an area of offices so not much else to see in the immediate vicinity.

We found a quaint Italian restaurant a couple of blocks away which could easily have been featured on the TV show, “Diners, Drive-Ins and Dives” but the service, wine and food was excellent.

 

The closing dinner was a glitzy affair with a Caribbean band, disco and dealership awards. There was great anticipation of where BU would take place in 2020 and great excitement when Palm Springs, California was revealed as the destination. My room-mate, Merete Ellingsen, from Norway and I are both very keen to attend again to take more classes or even offer project based classes on the Q24/Qmatic. We will have to come up with something unusual and fun.

 

We had 2 free days after the convention so decided to use Uber cabs to visit Jacksonville Beach and an outdoor shopping mall, both approximately 30 minutes away. Merete could easily cope with lying out in the sun all day but I bought a brolly with SPF50 because otherwise I would have fried. Even when there was a thunderstorm it was still far warmer than a really hot day in Scotland. 

I felt that my trip was really worthwhile and I did not add significantly to my luggage apart from Amanda Murphy’s ruler collection. It was great to spend time with the BoA educators to revise and learn techniques that I will be able to pass on with renewed confidence to Qseries users in the UK, Germany and India. 

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